Marketing & SAles
It’s about your Marketing Plan, not your Sales People!
Many businesses don’t have a marketing plan…and their marketing efforts are simply efforts to support the sales team. In most cases, this is a backward and inefficient approach! Your organization should have a marketing plan that utilizes the sales team as one of its tools to help achieve your sales goals.
Kickstarting your Plan
The plan starts by targeting many strategic goals and the overall vision of the company. It seeks to identify and understand a target market or markets and utilizes coordinated efforts, including the sales team, to reach, acquire and nurture your customers.
consistent messages and service from your company create value and loyalty with your customers. Your sales team simply reinforces those messages
Cooper Green
